Although I’ve been with PPC Coach for almost 7 months now, I have only started running polls for the past few weeks or so. I had read all the information I could on the PPC Coach forums, and had put together a few polls and I was averaging about $25-40 a day with them. However, I was getting a little bit frustrated trying to ramp it up. Then yesterday, things just started to click. Check out these screenshots stats from Hydra and Fluxads.

As you can see I made almost $244 in revenue from 4 different offers. I spent about $112 in Adwords which comes out to be about $132 in profit. What’s even more amazing is that I only had only 2 polls running and only one made the profit. My other one actually lost a few bucks.

So what have I learned so far? Basically there are 4 main variables to a successful poll:

• Landing page CTR – This is the percentage of people who click through your ad, and reach your offer page. The main ways to play with this are to adjust your landing page, change your poll question, and select an offer that matches the demographics of your clickers
• Offer conversion – Out of the people who click onto your offer, how many of them actually enter their email (or zip). I’ve found this to be one of the more frustrating aspects of polls. It’s not easy to find good converting offer that doesn’t get scrubbed. The way to succeed is to rotate, rotate and rotate to see what converts.
• Cost per click – This is the most important factor in profiting with polls. What I’ve found though is that you need to take it slow. At least with Adwords you should only lower your bids a couple of cents at a time, and no more than 2-3 times a day. It takes about 2-3 days to get a decent poll down to 4-6 cents a click which I’ve found to be a sweet spot to making a successful poll.
• Offer payout – Depending on the offer and your Affiliate Manager, you may be be able to request a higher payout. Honestly, it never hurts to ask, so I always do so.

Here’s an example of how they all work together:

Cost: 100 Ad clicks * 0.15 CPC = $15
Revenue: 100 clicks * (80% Landing Page CTR) * (14% Offer conversion) * ($1.35 payout) = $15.20

This should give you a good idea where you need the variables to be to break even. Hopefully you can achieve this during the first day your poll runs. Where you really start making some money is by lowering your CPC. You can see by getting it down to $.08 you’ll almost start doubling your money. Get it down to $.05 and you’re tripling it. Not every poll can get to this point but that is what you should shoot for.

Looking at how I did yesterday, the reason I was so successful was I was able to get about 1500 clicks at $0.05 a piece. The other important factor is that I found an offer that matched my poll and was able to get a 27% conversion rate. That’s pretty amazing.

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